The Apples of Val Venosta: A Symbol of Quality and Sustainability

For over 50 years, Val Venosta has been regarded as the queen of apples in South Tyrol. This is thanks to a unique microclimate, with more than 300 days of sunshine per year and limited rainfall (around 500 mm annually). These conditions create the perfect environment for healthy, natural, and sustainable cultivation.

The dry, crisp climate keeps pests to a minimum, making the use of aggressive chemicals unnecessary. To protect the crops, “good” insects such as ladybugs come into play — true natural guardians of the apples and now the official symbol of this precious fruit from Val Venosta.

Careful Cultivation and Quality Certifications

Respect for the environment, consumer health, and traditional farming methods is ensured by numerous quality certifications, including:

• EurepGAP (now GLOBALG.A.P.): ensuring food safety, sustainability, and traceability;
• IFS (International Food Standard): for quality control during product processing;
• ISO 9001:2000: for overall quality in the production process;
• PGI (Protected Geographical Indication): a European Union recognition guaranteeing origin and adherence to local techniques.

The Main Varieties of Val Venosta PGI Apples

Each apple is different and tells a story about the land it comes from. Here are the best-known and most beloved varieties:

• Golden Delicious (mid-October – July): yellow with red hues, sweet and aromatic. The most widespread variety.
• Stark Delicious (October – March): crisp, juicy flesh with an elongated shape and a rich, sweet taste.
• Gala (September – March): small, with a smooth red skin on a yellow background. Ideal for those who prefer delicate flavours.
• Pinova (November – May): a balanced flavour between sweet and tart. Compact, crunchy flesh.
• Fuji (October – mid-May): round and slightly elongated, with a bold, aromatic taste. Perfect for cooking too.
• Morgenduft (November – May): red and streaked, slightly flattened, with a sweet-and-sour flavour.

Crisp, Sweet, and Sustainable

The apples of Val Venosta are not only delicious — they’re also healthy, colourful, and environmentally friendly. The sun gives them colour, the Alpine air keeps them crisp, and the farmers’ expertise lets them ripen in harmony with nature’s rhythm.

Try them fresh at local markets, in traditional desserts, or as a healthy snack for any season. A genuine delight that carries the full spirit of Val Venosta.