The traditional costume of Val Passiria: Between simplicity, symbolism and Alpine pride

The traditional costumes of Val Passiria are far more than simple garments: they represent the deep identity of a community, its bond with the land and its history. Even today, although worn only on religious holidays, ceremonies or historical reenactments, these garments retain strong cultural and symbolic value.

The men’s costume

The traditional men’s clothing of Val Passiria stands out for its simple yet distinctive lines, designed to withstand the mountain climate and rural life.

Men wear a short brown jacket, a red wool waistcoat with brass buttons, green fabric braces, short goatskin leather trousers (also worn in winter) and a leather belt, often decorated with engraved initials or mottos. On their feet, low shoes and white socks held up by colourful ribbons. The neck is wrapped in a silk scarf worn over a white shirt, while a black felt hat with two silver tassels completes the outfit.

The “farm squires’” costume

The only variation to the traditional attire is reserved for the “farm squires” — twelve peasants recognizable by their green and yellow hat with a wide brim turned up on one side. A distinction of rank and role that still preserves its ceremonial charm today.

The women’s costume

The traditional women’s costume of Val Passiria is equally simple, yet finely balanced in its details.

Women wear a black wool skirt, a light blue silk apron and a black bodice. The neckline is adorned with wide white lace, while the stockings can be red or white. Embroidered shoes complete the outfit together with a black felt hat, although only a few women still wear it.

Despite its modest beauty, this traditional costume has partly been replaced over time by the more elaborate Merano costume, known for its rich fabrics, refined decorations and high-quality finishes.

The traditional costumes of Val Passiria are not just folkloric ornaments — they represent the living memory of an Alpine culture that is still passed down with pride. Wearing them is a gesture of identity, belonging and respect for one’s roots.