Touriseum: The Provincial Museum of Tourism at Trauttmansdorff Castle
The Touriseum, located inside the historic Trauttmansdorff Castle, is the first museum in South Tyrol entirely dedicated to the history of tourism. Through an interactive and engaging exhibition, visitors can explore the evolution of Alpine tourism, both from the perspective of travelers and that of the local population.
A Journey Through the History of Tourism
Inaugurated in 2003 and nominated in 2006 for the European Museum Award, the Touriseum stands out for its original concept. The museum consists of 20 exhibition rooms retracing 250 years of tourism history in South Tyrol and Tyrol — from the first Alpine journeys to spa tourism, up to the era of Grand Hotels and modern travel.
Since 2008, a special section of the museum has been dedicated to the castle’s most famous guest, Empress Sissi, featuring a permanent exhibition that includes original items from her stay.
Trauttmansdorff Castle: An Ancient Gem
Trauttmansdorff Castle, originally known as Castel Neuberg, dates back to the Middle Ages, but over the centuries it has undergone numerous restorations. In the mid-19th century, Count Joseph von Trauttmansdorff enriched the fortress with neo-Gothic elements, while in 1899 Baron Friedrich von Deuster added a magnificent neo-Rococo hall in the eastern wing of the castle.
Between 2002 and 2003, the castle underwent extensive restoration work that brought back to light the historic facades, chapel, crypt, wooden decorations, and the rooms inhabited by Empress Sissi during her stay.
A Visit Through History and Nature
The Touriseum, together with the magnificent Gardens of Trauttmansdorff Castle, offers an unmissable cultural and scenic experience — perfect for those who wish to immerse themselves in the history of tourism and the beauty of one of South Tyrol’s most enchanting locations.